R K Swamy IPO Details
R K Swamy IPO – R K Swamy Limited is a leading integrated marketing services group based in India, offering a comprehensive suite of creative, media, data analytics, and market research solutions. With a diverse clientele spanning various industries, including Aditya Birla Sun Life AMC, Cera Sanitaryware, Dr. Reddy’s Laboratories, Havells India, and Tata Play, the company is renowned for its innovative approach.
Throughout Fiscal 2023 and the initial half of September 2023, R K Swamy Limited spearheaded 818 and 438 creative campaigns on behalf of its esteemed clients. Furthermore, it efficiently managed substantial volumes of data, totaling 97.69 and 140.05 terabytes, respectively. Notably, the company engaged with consumers through extensive quantitative, qualitative, and telephonic surveys, conducting 2.37 million and 1.44 million interviews, respectively.
| ipo Date | Min. Investment | Lot Size | Price Range | Issue Size | IPO Doc |
|---|---|---|---|---|---|
| 4 Mar 2024 – 6 Mar 2024 | ₹13,500 | 50 | ₹270 – ₹288 | 423.56Cr | View |
R K Swamy IPO timeline:
| Mukka Proteins IPO | Date |
|---|---|
| IPO Offer Start | 4 March 2024 |
| IPO Offer Ends | 6 March 2024 |
| Allotment Finalisation | 7 March 2024 |
| Refund Initialisation | 11 March 2024 |
| Share Transfer to Demat | 11 March 2024 |
| Date of Listing | 12 March 2024 |
| Lot Size | 50 |
Financial Performance Overview
In 2022, the company recorded a revenue of Rs. 111 crore, with total assets valued at Rs. 294 crore and a profit after tax (PAT) of Rs. 12.54 crore. By 2023, revenue surged to Rs. 144 crore, total assets increased to Rs. 324 crore, and the PAT soared to Rs. 21.54 crore.
| Year | Revenue | Total Assets | Profit (PAT) |
|---|---|---|---|
| 2022 | 111 | 294 | 12.54 |
| 2023 | 144 | 324 | 21.54 |
Strengths and Risks of R K Swamy IPO
The strengths and risks associated with the R K Swamy IPO highlight its extensive experience, diverse client base, and robust infrastructure alongside potential vulnerabilities such as client dependency and industry fluctuations.
Strengths:
- Nearly five decades of experience in integrated marketing services.
- Established a standalone customer data analytics business in 2008, serving over 200 clients through its subsidiary, Hansa Customer Equity.
- Extensive client base of over 4,000 organizations, with 380 clients served in the six months ending September 30, 2023.
- Wide-ranging marketing and client services network covering 12 Indian cities, with recent expansions into foreign subsidiaries in Dubai and Bangladesh.
- Robust national data-collection field infrastructure in 17 Indian cities, comprising 1,350 individuals as of September 30, 2023.
- Consistent revenue growth, with revenues of Rs. 173.55 cr, Rs. 234.41 cr, and Rs. 292.61 cr in FY 2021, 2022, and 2023 respectively.
Risks:
- Heavy reliance on key clients, with a significant portion of revenue derived from repeat clients, posing a risk to business stability.
- Vulnerability to declines in demand within specific key industries, particularly Banking, Financial Services, Insurance (BFSI), Automotive, and Fast-moving consumer goods/retail/e-commerce sectors.
- Reliance on digital marketing and Integrated Marketing Communications for revenue, with any decrease in client spending or loss of clients in these areas potentially affecting business outcomes.
- Dependency on the availability and cost of advertising space, media purchases, and production sites, with limitations or price hikes in these areas posing risks to financial performance.
- Involvement in legal and regulatory proceedings, with adverse outcomes potentially impacting financial condition and operational results.
- Existence of contingent liabilities, the realization of which could adversely affect financial condition.
